Over time I've been lulled into the false assumption that our customers are taking time to invest in some level of software training to better leverage their investment in Autodesk software solutions.
The foundation of this assumption I attribute to my good fortune of working for companies that recognize that there is no substitute for instructor-lead, hands-on software training. This has been particularly true with respect to CAD software. In most cases, I was told I would be taking training rather than having to ask. For the few times I had to ask, I only had to ask once.
This assumption was reinforced by my time spent working for an Autodesk Reseller where a big part of our business was training our customers to effectively use the software they purchased. Of course, the customers with whom I interacted most often enjoyed the same good fortune I did in my previous companies. While, on occasion it required some convincing, these customers saw the value in software training.
In my time working for Autodesk as a User Experience Designer, I've spoken with hundreds of end users and I'm struck by the fact that this level of appreciation for training is far from universal. When I have the opportunity to sit down with a customer and explore how and why they do things with their Autodesk solutions, I always bring up training as one of my initial questions: "Have you received formal training for this software? Is formal training a matter of policy for your CAD operators?"
There's a general 50/50 split on "yes" versus "no" answers.
A good portion of those "no" responses were directly attributed to management not being bought into the concept of training value. I like to think I'm preaching to the choir; it's not the reader I'm trying to sway here. If you're an end user reading this, if management has agreed to buy you one of our many outstanding design software solutions and couldn't see their way clear to fund training for that software, you haven't done a good job convincing them of that value.
Yes, there may be resident experts in your company. Yes, we are continually investing in Help resources both in-product and online. The online knowledge base for our products is absolutely unprecedented. There is no shortage of free, user-generated advice, video tutorials, forums, etc. All of these resources are a mere Google search away.
None of those resources, however, compare to the productivity gains realized immediately following live, instructor-led training.
One could argue that, as an Autodesk employee, I have learning resources in spades. I'm surrounded by experts, I have access to anything and everything that our Learning Experience team produces and yet, I requested and received end-user training for two different product solutions last year. This wasn't special, Autodesk-employee-tailored training. I attended the same end-user training, from an authorized training center, available to all of our customers. My understanding of the features and functionality of the software skyrocketed in just a few hours.
If you like analytics to make your case, there are pages and pages of cost-justification and ROI formulas for software training available online. I encourage you to review those if you need help making a case. I particularly liked this one.
However, I think the case for training is best made anecdotally rather than analytically. While statistically these people might exist, I've never met anyone who attended end-user training for Autodesk software that considered it a waste of time or money. Seek testimonials from customers and users who made the decision to invest in training. Your Autodesk Reseller / Authorized Training Center would be eager to provide you with testimonials. (Note that the reseller and authorized training center are typically one in the same, though there are exceptions.) If you don't know who your reseller is or are unsatisfied with your current provider, check the Autodesk website to find a reseller to best meet your needs.
For those among you that are convinced that training has real, tangible value and just haven't figured out how to make time in your schedule, this message is for you: you have to make time for training!
I don't remember who gave us this advice, but when my wife and I were young, both working DINK-YUPPYs (Dual-Income-No-Kids, Young-Urban Professionals), and wrestled with the timing of having kids, somebody (wiser and older than us) assured us that there is no ideal time. Just do it. If you wait for the ideal time, it will never happen.
That nameless, faceless person was right! (ask my kids) I view making time in your business schedule for software training in much the same light. Yea, that's right, I just compared software training to procreation – it's that important!
Many of our customers differentiate themselves from their competitors not on price, or even quality of output, but on turn-around time. The recession has forced everyone to have to do more with less. In today's business climate, I know that it's harder than ever to justify taking time away from billable work. I assure you, with respect to software training, it is well worth the time.
A good training center will help make that time investment as minimally disruptive as possible. There are a number of things that can be done to mitigate the impact to your busy schedule.
Consider
- "Jump-Start" training - Many training centers offer short (1-day, ½-day) seminars to get new users up-and-running quickly and efficiently. These sessions tend to focus on software features that provide the most favorable impact to user productivity.
- Customized training – Review a course syllabus and work with your provider to tailor the training to your specific needs. You can request to spend more time on one topic and less on another.
- Online training – many resellers and training providers offer live, online training curriculum. The ubiquity of broadband internet access has made online training an absolutely viable alternative to classroom training. I received online training back in 2000, 2001 and the capabilities are so much better now. Take advantage of all that bandwidth you're paying for!
- In-house training – Get enough users together, trainers will be more than happy to come to your facility to provide the same quality training you would get at a classroom.
- Flexible scheduling – Many Autodesk software fundamentals courses run about 40 hours; a solid week of your design team out of commission. Many resellers are happy spread that time over two or more weeks to minimize the disruption to your team's short-term productivity.
- Update training – Already an expert? New product features and features improvements are generally added every year. If you're on subscription, you're receiving these updates regularly. If you don't know how to take advantage of these new enhancements, you're not getting the full value out of the subscription dollars you're paying. These sessions are typically much shorter (only 1-2 days) than a general, fundamentals class.
- Project training – Pay for a trainer to come into your facility and sit down with your design team as they work on their own projects. I've done this for customers and it's one of the best ways to maximize the expertise of your trainer as it's being applied directly to your particular needs. This also gives the trainer the opportunity to advise on your particular licensing and deployment issues, hardware idiosyncrasies and network configuration.
- Send questions ahead of time – If the trainer knows where you're having trouble, it will help him or her address your needs more efficiently when you're in the classroom. Be prepared to share datasets as well!
Note that you need to approach training with the understanding that you may need to change processes and practices to best leverage the productivity enhancements our software solutions provide. This is particularly true if you're investing in one of our PLM or PDM solutions such as Autodesk Vault.
Finally, expect the best from your trainer! A good training center will work with you to provide the best value with minimal disruption to your work schedule. They'll also solicit feedback on their own performance to insure they continue to provide that value.
Good luck and happy designing!
- Andrew Faix