Just as with the Rubik´s cube, understanding what the end result looks like and how to operate the cube, creating visions of what the BIM goals should be and learning how the "BIM" tool´s work, is a relatively manageable task.
The real challenge lies in figuring out how do we actually change behavior, habits, tradition and standards from focusing on the deliverable of intent documentation, to actually communicate and manage project information in a effective and rational manner.
According to www.rubiks.com there are 43,252,003,274,489,856,000 (43 quintillion) ways to scramble the Rubik’s cube, rendering it virtually impossible to solve it by chance. Despite the almost infinite number of combinations, champions of the cube can solve it, in less than 10 sec. How is that even possible? My educated guess would be that they use a structured repeatable process enabling them to understand what to do next in any given situation.
In my view, we need to start prioritizing the what is it we want to do, and why is it we want to do it, to figure out how do we achieve that. As we build new structured repeatable processes, we should bare in mind that no projects are alike and there are no "one size fits all" solutions, so we should be able to scale our processes to fit the individual needs of our projects.
The key to success is in the ability to tie our BIM efforts to the business visions of our companies, setting up BIM as one of the drivers to achieve our goals.